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“Fearless” TV Campaign from BCBS of North Carolina

Posted May 30 2013 11:48am

Blue Cross Blue Shield of North Carolina recently launched a new TV campaign. It caught my attention so I thought I’d share it here. The campaign contains powerful messaging that directly addresses consumers’ uncertainly at a time when the healthcare landscape is changing:

“Free of worry, Free of fear. Free of uncertainty. Uncover that feeling again because you are protected with the compassion of the cross and the security of the shield.”

“…go back to a time when you were braver than you even knew. You can go there again because you have the power of a card that opens doors in all 50 states.”

Check out these TV commercials from the campaign:

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