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‘A Scent’ Into Virtue

Posted Jun 10 2010 4:03pm
Researchers have demonstrated that people are more likely to promote social reciprocity and be charitable when they are in a clean scented room. They compared the behavior of subjects in a room spritzed with lemon-scented Windex and a room with no scent added. Some 22 percent of the subjects in the “clean” room [...]
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