In the attempt to keep everyone informed on the lastest and greatest to help you in your automated marketing efforts, here are three hot analytic dashboards you can start using to improve marketing effectiveness.
I came across these three on Mashable , and you may enjoy reading the whole article, but below are quick explanations.
1. The simple choice: Chartbeat
Chartbeat offers simple and uncomplicated monitoring and analytics. They offer a free trial and $9.95 month if it works for you. The same company offers Shopbeat if you are doing more complicated eCommerce.
2. The social solution: HootSuite
HootSuite is product we often favor for some of our clients, and we’ve recommended it hundreds of times to others. It’s a way to track your social engagement. Not just Facebook and Twitter, but all kinds of sites, even bookmarking sites like Digg or Trendspotr. AND it is only $5.95 a month. So now there are no budget excuses for not tracking your social effectiveness.
3. When you want to sort lots of data: Parse.ly Dash
Parse.ly Dash is a “predictive dashboard” for your website and also watches trends in what everyone else is talking about and reading. You can then choose to post and discuss hot topics currently relevant to your target demographics. The key word for the analytics is “parse.” You can parse data in hundreds of different ways to find what works on your site and what doesn’t. This one is pricey, about $500 month, but worth every penny if you are actually using the information.
What tools is your hospital, health system or practice using? There are hundreds out there, but these are just three of many that are trending right now. We’d love to hear about the tools you’re using, so feel free to comment or ask questions below.