What are the keys to success and what are the future challenges hospitals face?
Here is the link to the research paper on the CEO insights from the 100 Top Hospitals. Worth a read for any hospital and healthcare marketer. What you will find is that their biggest fear is reimbursement cuts and the uncertainty of health reform.
Your marketing department has the greatest potential to calm these fears.
In the short term you are still fee for service, and marketing can and should target and capture specific high-contribution DRG’s and CPT’s. These high-contribution services and procedures are key to financial sustainability.
No matter what reform becomes or where reform goes, it will give your C-suite great peace to know that the same techniques you are using today to drive high-contribution procedures (targeting patients into health assessments, screenings, and wellness education) will lower the cost of healthcare to the population they serve.
Check out the research paper and let me know what your key takeaways are for your hospital or practice.