In China, the factory OEM car navigation device market is dominated by Denso, Aisin, Pioneer, Alpine and other foreign manufacturers, while the aftermarket is occupied by Coagent, Luteshi, Soling and other domestic peers.
In July 2010, 2,823 models of 92 car brands available in Chinese mainland market and found that 606 models (a 21.47% share) were equipped with navigation devices (Standard Configuration).
As for prices, the cars equipped with navigation devices (Standard Configuration) are mainly the medium-end ones priced at RMB100,000-150,000, RMB200,000-250,000 and RMB250,000-300,000, as well as luxurious ones at the price of RMB1.0-1.5 million to RMB1.5-2.0 million.
Of the car models equipped with navigation devices (Standard Configuration), European cars take the largest portion of 36.25%, while Japanese cars, American cars and South Korean cars enjoy comparable proportions, and Chinese cars are with the least percentage.
Taking the sales of every car model into account, only a small number of cars are equipped with navigation devices in China. Compared with the developed markets in Japan, Europe and the United States, the potentials of Chinese car navigation market are far from being released.