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Aarkstore Enterprise---Securing Market Access: Reimbursement, Payer Relationships and Healthcare Reform

Posted Sep 13 2010 1:35am

Strengthen payer relationships through communication: Of all factors contributing to product success, payer access could be the most critical. Without the best reimbursement status for a drug, the investments your company made during drug development may end up as a lost cause. Securing Market Access: Reimbursement, Payer Relationships and Healthcare Reform examines the processes, strategies and best practices that industry leaders have implemented to build strong relationships and gain payer access.

This report is a tool for companies to adjust their strategies to meet growing payer demands and facilitate the reimbursement process:

Improve payer communication and formulary submission success.

Metrics on payer targeting, communication methods and timing guide the strategic recommendations leading to healthier and more lucrative relationships for pharmaceutical companies with payers.

Increase the efficiency of your managed market department:

Analyze benchmarking data from surveyed companies on organizational structure, headcount distribution for various functions within the managed markets group, account distribution and resource allocation.

Understand the impact of potential healthcare reform on managed markets teams

Although there are no clear-cut solutions to healthcare reform, this report provides recommendations for drug companies to prepare for both minor and major changes to the healthcare system. Interviewed pharmaceutical executives discuss their strategic responses to potential changes that could be on the managed markets horizon. Cutting Edge Information's analysts designed the practices contained within to help managed markets teams develop strategies to respond effectively to various scenarios that could emerge.

Table of Contents :

Executive Summary
Study Methodology
Profiled Companies
Payer Relationship Management: Five Principles for Success
Strengthening Payer Relationships through Communication
Strategies for More Effective Payer Interfaces
Targeting Managed Care Customers
Communication Strategy and Tactics
Managed Markets Structure, Staffing and Budgets
Managed Markets Overview
Managed Markets Staffing
Managed Markets Budgets
Healthcare Reform and its Impact on Managed Markets Teams
The Potential Impact of Healthcare Reform in the United States
The Impact of European Healthcare Systems on Market Access Strategies

For more information please contact :

From:Aarkstore Enterprise

Contact: Neel



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