Aarkstore Enterprise---Pharmaceutical Competitive Intelligence: Expanding the Role and Reach of CI
Posted Sep 13 2010 2:08am
Pharmaceutical competitive intelligence (CI) helps drive decision-making processes across an organization. As a forward-thinking, proactive support function, CI influences business development and brand management, among other areas. CI identifies market risks as well as business growth opportunities.
Recent years have seen CI groups on the upswing. Their role is evolving and developing a greater emphasis on adding strategic value. At the same time, CI’s budgets and staffing are increasing. Recent trends in structuring have led to increased efficiency. These are certainly encouraging signs, and CI groups are adapting to the changes.
But there is still much work to be done. CI teams still must fight for resources to succeed. They must also demonstrate their value and trumpet their successes. To not only survive, but to thrive as a function, CI must attract top talent, increase its reach and create a CI culture within an organization.
Pharmaceutical Competitive Intelligence examines top companies’ practices to provide a guide for improving CI efforts. This report presents the focal points of the research in three chapters:
Structuring for Success - Provides details on CI structures, including global-level reporting lines and placements; ways in which CI team trumpet their successes and create CI cultures; and the career paths laid out to make CI teams breeding grounds for future pharma leaders
Resourcing for Growth - Reveals CI department-level budgets and staffing; brand-level phase-by-phase spending and staffing, which groups fund CI; and how companies demonstrate ROI on CI
Increasing CI’s Reach - Examines how companies communicate their strategic value to internal clients and the resources and tools for collecting CI
Table of Contents : CHAPTER 1: STRUCTURING FOR SUCCESS
Empowering Competitive Intelligence through Effective Structure
Percentage of Companies with Formal Competitive Intelligence Groups
Company I’s Global Structure
Decentralized Approach to CI
Linking Decentralized CI Groups
Way in Which CI Groups are Aligned
Company H’s Expertise Based Alignment Developing CI Career Paths and Understanding Skills that Lead to Success
Pharmaceutical competitive intelligence (CI) helps drive decision-making processes across an organization. As a forward-thinking, proactive support function, CI influences business development and brand management, among other areas. CI identifies market risks as well as business growth opportunities.
Recent years have seen CI groups on the upswing. Their role is evolving and developing a greater emphasis on adding strategic value. At the same time, CI’s budgets and staffing are increasing. Recent trends in structuring have led to increased efficiency. These are certainly encouraging signs, and CI groups are adapting to the changes.
But there is still much work to be done. CI teams still must fight for resources to succeed. They must also demonstrate their value and trumpet their successes. To not only survive, but to thrive as a function, CI must attract top talent, increase its reach and create a CI culture within an organization.
Pharmaceutical Competitive Intelligence examines top companies’ practices to provide a guide for improving CI efforts. This report presents the focal points of the research in three chapters:
Structuring for Success - Provides details on CI structures, including global-level reporting lines and placements; ways in which CI team trumpet their successes and create CI cultures; and the career paths laid out to make CI teams breeding grounds for future pharma leaders
Resourcing for Growth - Reveals CI department-level budgets and staffing; brand-level phase-by-phase spending and staffing, which groups fund CI; and how companies demonstrate ROI on CI
Increasing CI’s Reach - Examines how companies communicate their strategic value to internal clients and the resources and tools for collecting CI
Table of Contents :
CHAPTER 1: STRUCTURING FOR SUCCESS
Empowering Competitive Intelligence through Effective Structure
Percentage of Companies with Formal Competitive Intelligence Groups
Company I’s Global Structure
Decentralized Approach to CI
Linking Decentralized CI Groups
Way in Which CI Groups are Aligned
Company H’s Expertise Based Alignment
Developing CI Career Paths and Understanding Skills that Lead to Success
For more information please contact :
http://www.aarkstore.com/reports/Pharmaceutical-Competitive-Intelligence-Expandi
http://blogs.aarkstore.com/
From:Aarkstore Enterprise
Contact: Neel
Email: press@aarkstore.com
URL: www.aarkstore.com