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Aarkstore Enterprise---Improve Market Research Impact

Posted Sep 13 2010 1:53am

Tightening markets, generic encroachment, slowing revenue streams and frequent clinical failures have left pharmaceutical companies treading carefully in efforts to find the next profitable drug. Companies are now trying to determine the correct markets to enter at the earliest positive clinical signs.

This great emphasis on early informed decisions has caused the role of market research — and related areas, such as competitive intelligence, new product planning and lifecycle management — to increase in strategic importance.

Improve Market Research Impact shows market research teams how to maximize strategic influence and prove worth to key company stakeholders. Developed by a team of experienced analysts and packed with findings based on two years of continuous study, the report provides insight on the most current MR data available.

Use the report to:
* Drive strategic, informed decision making
* Build a first-class market research analyst training program
* Accomplish unity through structure and standardization
* Benchmark spending and staffing levels
* Strengthen MR global capacity and improve campaigns
* Make the most out of time and budget constraints
* Strengthen or maximize vendor support structure

Table of Contents :

Timeline, Structure, Spending and Staffing Metrics:

Chapter 1: Communication Strategies and Market Research’s Expanding Role
Ranking market research challenges
ROI measurement by percentage of companies
Percentage of market research activities that utilize the Internet, 2003 versus 2008
Hours of initial training for new market research analysts, by company size
Hours of training for market research analysts throughout their first year, by company size
Hours of ongoing training for experienced market research analysts, by company size

Chapter 2: Market Research Structure, Budgets and Staffing
Select surveyed companies’ organizational structures
Percentage of companies with a dedicated market research function
Internal departments involved in collecting market research
Internal departments involved in analyzing market research
US and rest-of-world market research budgets, 2007 and 2008, by company size
Departments that contribute funding to market research
Brand-level market research spending, by phase
Market research spending for 13 therapeutic areas, by phase
US and rest-of-world market research spending 2007 and 2008, by phase
Market research analyst compensation based on experience (manager or executive level), broken down by company size

Chapter 3: Optimizing Market Research Product Support
Allocation of market research budgets: primary versus secondary research
Allocation of market research budgets: qualitative versus quantitative research
Breakdown of market research spending, by activity
Breakdowns of companies using market research studies (e.g., brand awareness, market sizing)
Starting phase for various market research studies
Types of research conducted using online communities
Effectiveness of primary and secondary research using online communities
Most commonly outsourced activities
Percentage of overall US market research budget spent outsourced activity — by company and company size
US market research dollars outsourced by year and by company size
Percentage of overall rest-of-world market research budget spent on outsourced activities

For more information please contact :

From:Aarkstore Enterprise

Contact: Neel



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