How do you feel when you hear the phrase, "Home Business Marketing?" As an entrepreneur, respecting, possibly even loving your product might be the easy part. Marketing communication is what has you tearing out your hair. Can you relate to any of these reactions? Maybe you need to let your communication gifts do the marketing.
From panic-induced, "Help! I can't sell anything," spiraling down into "No! Anything but telling others about what I do!" to a scrambling-towards-the-light , "I'd rather let someone else do it for me," some people freeze when it comes to public communication.
However, others respond with "Great! Selling is my strong-point" to oozing, "I love it! I believe in what I do - and I love telling others about it!"
Marketing is a necessary activity even if have a home business. You can have the greatest product or service, but if others don't know about it, your product will not sell.
If you are not overly thrilled at the idea of marketing your home business, don't despair. There are many ways to market a business that don't "hurt" at all! Start by developing a marketing strategy focusing on your communication gifts.
While the obvious solution might be to hire a marketing manager, they can be expensive. Marketing Managers also don't know your product like you do.
That means you need to manage your product marketing. First, realize your product knowledge makes you the best choice to share product information. Notice the word I used the word SHARE. My own feelings about marketing began to change when I looked at promoting a product as sharing. Now, instead of trying to sell something, I share about what I do and offer.
As Christians, we like to share with others. Why not share with others about what you do? If you are offering something that will benefit others, you are doing a favor by sharing your information.
Next, realize that Marketing strenghts are not a "one size fits all" kind of thing. People's gifts vary; some people are public communicators; some are behind-the-scenes communicators. Some love to write and can write articles, newsletters, emails and blog posts about what they do. Others can't write without getting frustrated but can successfully promote their product face-to-face.
Because of diverse communication strengths, it makes sense that communication methods should intitially build off of those strengths. Some marketing strategies available to home business owners are as follows:
- Article marketing
- Social networking
- Print Media (Pamphlets, Flyers, Product Literature, Press Releases)
- Guest blogging
- Local events (Product Fairs, Chamber of Commerce Involvement)
- Webinars/Tele-seminars
- Store-Front Website Development
If you enjoy speaking, local events, webinars or teleseminars would be
a natural fit; However, if you prefer writing over speaking, then article marketing or guest
blogging just might be your niche area for product promotion.
Determine marketing strategies that match the personality God gave you. Not only will you enjoy marketing more, but your efforts will be much more effective.The next time you hear the phrase, "Home Businesss Marketing," you will think, "Oh - that's taken care of. My communication gifts do the marketing."
Laurie Neumann teaches others how to make their journey of working from home an easier one. Laurie has worked from home for over five years and savors the freedom and flexibility, plus the purpose it has added to her life.
How do you feel when you hear the phrase, "Home Business Marketing?" As an entrepreneur, respecting, possibly even loving your product might be the easy part. Marketing communication is what has you tearing out your hair. Can you relate to any of these reactions? Maybe you need to let your communication gifts do the marketing.
However, others respond with "Great! Selling is my strong-point" to oozing, "I love it! I believe in what I do - and I love telling others about it!"
Marketing is a necessary activity even if have a home business. You can have the greatest product or service, but if others don't know about it, your product will not sell.
If you are not overly thrilled at the idea of marketing your home business, don't despair. There are many ways to market a business that don't "hurt" at all! Start by developing a marketing strategy focusing on your communication gifts.
While the obvious solution might be to hire a marketing manager, they can be expensive. Marketing Managers also don't know your product like you do.
That means you need to manage your product marketing. First, realize your product knowledge makes you the best choice to share product information. Notice the word I used the word SHARE. My own feelings about marketing began to change when I looked at promoting a product as sharing. Now, instead of trying to sell something, I share about what I do and offer.
As Christians, we like to share with others. Why not share with others about what you do? If you are offering something that will benefit others, you are doing a favor by sharing your information.
Because of diverse communication strengths, it makes sense that communication methods should intitially build off of those strengths. Some marketing strategies available to home business owners are as follows:
If you enjoy speaking, local events, webinars or teleseminars would be
a natural fit; However, if you prefer writing over speaking, then article marketing or guest
blogging just might be your niche area for product promotion.
Determine marketing strategies that match the personality God gave you. Not only will you enjoy marketing more, but your efforts will be much more effective.The next time you hear the phrase, "Home Businesss Marketing," you will think, "Oh - that's taken care of. My communication gifts do the marketing."