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It Makes Me Happy To Spot These Symbols Hidden in Familiar Logos.

Posted May 06 2013 9:38am

Along with koan s, paradoxes, teaching stories , and aphorisms, I get a big kick out of spotting visual symbols, hidden in familiar logos. They add a little burst of pleasure to everyday life.

I was amazed when someone pointed out this symbol. How had I missed it? Once I knew it was there, it was so obvious: an arrow between the E and the X

fedex_logo

 

I always had a dim sense that the arrow was off-center, but never thought about it until my older daughter pointed out the reason. The arrow makes a smile that goes from A to Z.

amazon_logo_RGB

 

Love this one! It’s a little harder to spot. Look hard…do you see the chocolate kiss, on its side, between the K and the I?

hersheykisseslogobag

 

 

 

 

 

I’d love to know more examples. Do you know of any great hidden symbols in logos? Or am I the only one who loves to collect this kind of thing?

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