Interesting and Entertaining Ways to Enhance Chicago Video Production
Posted Dec 18 2012 11:38am
When aiming to create a video that perfectly conveys a company’s products and services, as well as its beliefs, it can be difficult to retain viewers’ interest since these videos can be laden with facts, text, and other details. Though it is necessary to convey important information about your product or service(s), it may never reach your audience if the video cannot effectively capture their attention. Thus, a company in need of expert video production in Chicago or elsewhere should utilize a variety of elements that will entertain also while it informs! Below are a few tips that can enhance a company’s video.
Interviews bring a level of credibility to a video, and they also allow information to be delivered in an interesting way. Consider interviewing employees or the owners of the company for good video content. You can even interview current and former customers to make video reviews. Additionally, some businesses interview professionals at trade shows and conventions as experts about the brand or industry. This feature can help to break up a rather monotonous video while establishing the company’s authority in a given industry.
Look for a personality
Interviews are helpful, but an individual who is incredibly enthusiastic about the company’s products and services can do wonders for a video. This person should shine in front of the camera so that they effectively sell the company and create interest. People will associate happiness and excitement with the company’s products and services if there is a “cheerleader” telling them about it. This exuberant personality will create a relatable video that prospective customers will enjoy.
Demonstrate the product or create a tutorial
Demos and tutorials can enhance the quality of a video, as they provide valuable information to their customers. Before a customer buys a product or purchases a service, they will likely seek out information about how and how well the product works. Put the information in front of them, so they are more knowledgeable about the product; thus they are more apt to buy.
Creating a video designed to go viral is part art, part science, and part luck, since there are no guarantees for producing a viral video. However, by focusing on proven elements in video production; such as a unique scenario or a gimmick, the video may gain a greater chance to become viral. Going viral leads to millions of viewers, and thus, results in millions of prospective customers viewing a company’s video. However, the difference between a viral video versus a standard video is that the viral video has an element of surprise, uniqueness, and entertainment value that makes viewers want to share it with others.
Check out more options to include in video production Chicago by visiting Video One Productions at www.video1pro.com. This Chicago video production company is backed by a talented team that will work to create a marketable video for any business.