Protecting rights from fear - The evolution of flash mobs from pranks to crime and revolution SFExaminer http://ow.ly/6eUo5
279 days ago
New PT blog post: Using Transmedia Storytelling to Raise Awareness of OCD http://t.co/peYWxVO
285 days ago
New PT blog post: Us versus Them: It's Time for We're All In This Together http://t.co/Emhrlpg
289 days ago
Friend Keely Kolmes on SXSW 2012 panel proposal--give it a thumbs up!- WARNING: Are online reviews bad for your health? http://ow.ly/669Q1
290 days ago
VOTE! SXSW 2012 - Multidisciplinary user experience design of social tools SxDesign Concepts and Insights http://ow.ly/63Sdf!#sxsw
292 days ago
If you had any doubts about the impact social networking tools and social media have on the world as we know it, watch this Advertising Age video of Vail Resorts CEO Rob Katz talk about the changes they’ve made in their approach to reaching skiers and snow enthusiasts. While this is a great example of responsive and proactive marketing, it reveals bigger trends about how social media technologies are changing the way people interact with information and how that impacts their behavior.
Five Things to Remember About Social Media
Rob Katz is a smart guy. By empowering his customers with current and accurate information about ski conditions, rates, and services, he is building a deeper, richer, and much more reciprocal relationship with them than he ever could have with ads in Condé Nast traveler. Using social media this way develops relationships based on trust and providing value rather than selling. Priceless.
Five Things to Remember About Social Media
Rob Katz is a smart guy. By empowering his customers with current and accurate information about ski conditions, rates, and services, he is building a deeper, richer, and much more reciprocal relationship with them than he ever could have with ads in Condé Nast traveler. Using social media this way develops relationships based on trust and providing value rather than selling. Priceless.