In today competitive world, organizations are using innovate and new ideas to stay a step ahead of their competitors. Brand identity, is the way to go ahead, and which helps the organization to establish itself strongly in the market Nike Shoes Australia . A brand helps to attract the potential target audience in large numbers.
For instance, people all over the world prefer to purchase branded shoes such as Reebok or nike free run over other Nike Free Shoes , since they are of high quality and also big brands. Hence, they do not mind paying a higher price for it. However, in order to create a brand, there are many factors which organizations have to carefully analyze and execute in the appropriate direction to gain maximum benefits.