The yellow page industry has dropped 540 million yellow pages on doorsteps this year! I don’t know about you but I am awfully tired of receiving these monstrosities; especially since I never use it and it’s such a waste of paper. Seriously, how many phone books do you need? Hasn’t the industry ever heard of Yahoo! Yellow Pages or Smartpages.com? In the U.S. alone, 97% of this $14 billion industry is derived from their print division.
That’s why I signed up with PaperlessPetition.org . This free service will expedite an end to this needless environmental waste and educate you on free and easy alternatives to your encyclopedia of yellow pages. It will also open your eyes to the inaccuracy of readership statistics that drive advertisers to still invest in this antiquated medium. So chuck your book into your recycle bin and check out paperless petition. You’ll be happy you did when you see your neighbors doorsteps littered with a yellow page book but not yours!