The Coke Machine” is about a lot more than just high fructose corn syrup. Blanding roots his tale in the birth of the advertising era, and he is particularly effective in telling the story of how Coke fought to monopolize the sale of soft drinks to school children. There’s really no way to uh, sugar coat it: Coke profits by making Americans fat. High fructose corn syrup is a crucial weapon in its arsenal. We should consume less of it, no matter what we bother to call it.