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Wonderful New Commercials from ThisIsReality.org Reinforce Absence of Clean Coal Technology

Posted Jan 07 2009 3:04pm

Being a vanguard is a melancholy experience from time to time, particularly when political allies of the environmental community campaign on the notion of saving American jobs and fighting the climate crisis simultaneously by embracing clean coal technology. Since I have affirmed very clearly that there is no such thing as clean coal, I went through about 6 months of relying essentially on my own convictions while candidates in the American political system spouted their guff.

Now, the election is a distant memory for most and we are left with reality. Clean coal is a myth. Could it become reality some day? Environmentalists can argue the point. My take on it is simple: in order for coal to be clean, we don’t merely have to scrub our smokestacks. We must mine, process and transport coal with no environmental impact. Can that be done? Yes, I suppose that it can but under those restrictions, coal loses its economic edge over renewable resources.

So, when Al Gore’s fine organization, the Alliance for Climate Protection, unveiled its new initiative last month, ThisIsReality.org, I grinned like the Cheshire Cat. The first commercial on ThisIsReality.org does a very effective job of explaining how clean coal technology looks and I encourage you to visit the website today. After you have watched the commercial, be sure to join the mailing list. ThisIsReality.org is a most welcome ally to my mission to convince the world of the absence of clean coal technology.

Fomenting the Triple Bottom Line

Corbett Kroehler

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