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With Genesis Forest Project, Hyundai Motor Company and CarbonFund.org Merge Social Carbon Methodology with Climate, Community an

Posted Dec 20 2008 5:48pm

In the industrialized world, transportation accounts for about 40% of air pollution and emissions of greenhouse gases, including carbon. Since automobiles remain a growing trend within the industrialized world, they are a great concern to everyone fighting global warming. Naturally, I am convinced that the Interstate Traveler Hydrogen Superhighway is the best solution because it is clean but does not ask people to sacrifice car ownership.

I am equally convinced, however, that the only viable solution to reversing the global climate crisis is one in which cars are clean to manufacture, maintain and operate. Hyundai Motor Company, in partnership with CarbonFund.org, has vaulted into the pole position among the major automakers with its commitment to the Genesis Forest Project. This insightful initiative is key in Hyundai’s corporate commitment to offset 100% of the carbon emissions caused in 2009 by the manufacture of every car in the Genesis line sold in the United States, estimated at 3,000 vehicles.

Wow!

The good news continues, too. Hyundai will encourage its customers to contribute to the Genesis Forest Project in Brazil thus offsetting the operation of their cars. I congratulate Hyundai Motor Company for its bold step and CarbonFund.org for facilitating the online carbon calculator and other tools which allow Hyundai drivers to be greener.

I am equally pleased to share with you the fact that the Genesis Forest Project is no mere carbon sequestration site. Nay, it is a very progressive wildlife preservation project in the Cerrado region of Brazil, classified as a biodiversity hotspot. What’s more, the project embraces the Social Carbon Methodology.

What is that, you may ask? Here is a quote from SocialCarbon.com...

The Social Carbon Methodology uses a set of analytical tools that assess the social, environmental and economic condition of communities affected by projects, and demonstrate through continuous monitoring the project’s contribution to sustainable development.

In other words, when Hyundai offsets the carbon from its operations, it does not simply preserve habitat or replant trees, which would be good steps on their own. Instead, they engage with the local populations to create green, sustainable jobs, teaching the residents there how to earn a living through protecting their surroundings rather than slashing them. The chart below explains with visual impact just how the social benefits of clean operations intersect and are proportional. It is from the Araguaia Settlement community, one of the projects of the Ecológica Institute, creators of the Social Carbon Methodology.

In my next post, I will share with you the significance of the Climate, Community and Biodiversity Standards in the Genesis Forest Project.

Fomenting the Triple Bottom Line

Corbett Kroehler

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