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What Really Makes a Smart Choice?

Posted Nov 05 2009 12:00am


Recently, there’s been a lot of debate over whether or not the Smart Choices program–a labeling system that seeks to indicate to consumers that a food is healthful–is actually helpful for families looking to eat a more nutritious diet. With the Smart Choices label being slapped on sugary cereals like Froot Loops and Cocoa Puffs, many health officials saw Smart Choices as deliberately misleading, and as of last week, it was announced that the program would be phased out.

How to make seriously smart choices when it comes to feeding your family? Consider these three simple rules from The ABCs of Natural, which encourage consumers to avoid the following:

  • Artificial flavor, color, or preservatives. A University of Southampton study linked consumption of artificial flavor and color to hyperactivity in children.
  • Bromates. Chemical compounds used in flours as dough conditioners to achieve pleasing texture and appearance. Exposure in high amounts can be toxic to humans and animals.
  • Corn syrup. High fructose corn syrup is used as a sweetener and in particular has been suspected as a cause of obesity. When manufactured by a chemical process this sweetener is not natural.

Want to learn more? Check out, where you can download a copy of the book for free.

-Marygrace, KIWI staffer

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