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Tried & Tested: FAIR premium spirits for summer

Posted May 04 2010 6:37am

As summer approaches and days spent on the terrace beckon, has tested the latest must-have thirst quencher. Jen Marsden does the taste test with the help of some friends.
Cooling Pimms never goes out of style, but why not have a change and try FAIR, the first fair trade certified line of ultra-premium spirits?

Fine distillers in Cognac, France have combine their expertise with exclusively produced fair trade ingredients from independent producers across the Andes of Bolivia. One such example is the FAIR VODKA made with quinoa, the humble grain that also happens to be a superfood and is full of phytonutrients and antioxidants that is also good for balancing your blood sugar level.

The other flavour is FAIR GOJI, the first ever liqueur made from the sacred goji berry, which tastes a little like cranberry, cherry and plum and comes from the remote, pure valley of the Himalayas

I’m not usually a fan of the flavour of goji berries, making a point of picking it out of my breakfast muesli, and so I approached FAIR GOJI from a somewhat dubious perspective.

I must admit, after a taste of this liquer on the rocks, I quite quickly changed my mind and has become my drink of the season! On its own its a very sweet drink and reminds me of children’s flavoured medicine, which I used to quite enjoy!

My friends who tried it however weren’t as keen, put off by its aroma.
What this liquer really benefits from is some mix and shake action, and so it was cocktail hour and some experimentation that the drink came truly alive.

It became a real fruity, fun and feminine drink for all when added to my favourite cocktail, the mojito. To create, add two cl of FAIR GOJI to 6 cl of rum (we recommend Utkins Fairtrade Organic White Rum from Paraguay), mint leaves, sparkling water and two tablespoons of sugar.

You may also enjoy the drink as a “Gojipolitan”, made with vodka and cranberry juice. Or add a few drops to some quality organic champagne for the perfect aperitif on the patio?

Verdict? Quite the therapeutic alcoholic drink for a hot day. If you’re looking for simplicity, go for the quinoa vodka. If you’re feeling adventurous, try the goji berry vodka as a cocktail (there are more recipes on the FAIR site) and you’re bound to feel pleased.

Available from Harvey Nichols and Selfridges in London, with further stockist details across Europe on the FAIR site .

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