Thoughts from the Natural Product Expo, Part III

I recently visited the Natural Products Expo, a trade show for natural and organic products, and discovered a slew of cool products that should help you in that ongoing struggle.  Many of these or similar products can be found in your local health food store; others can be special ordered or should be coming soon.

Top Kids’ Products: (where possible, my picks were verified by an “under 7 year old” taste test panel)

• Organic B.R.A.T. Diet drink. Shelf stable until opened and a one year shelf life.  Pediatrician recommended for rehydration due to colds, flu or sports!  What are you waiting for? Go get some!
• Chobani Kids Greek Yogurt. The makers of my favorite Greek yogurt now have Champions, a 4-ounce serving of 2% low fat strawnana, verryberry, honeynana or chocolate.  (chobani.com)
• Corners popped corn tortillas come in sea salt, zesty ranch, and nacho cheese (medorasnacks.com)
• Popchips popped potato chips (popchips.com)
• Snikiddy’s baked cheese puffs in cool flavors like mac ‘n cheese, grilled cheese and pizza puffs—and they’re gluten free. (snikiddy.com)
• Jelly Belly’s Superfruit Mix.  My children informed me that this all-natural version is equal in flavor to its original counterpart (which we had on hand!).  I was impressed—can they convert over all of the products? (jellybelly.com)
• Late July’s Mini Endangered Animal Sandwich Cookies.  The founder developed these organic cookies with her young sons. In addition to tasting yummy and donating 10% of profits to the Jane Goodall Institute, they’re a good source of calcium and whole grains!  (latejuly.com)

-Kelley Devaney is a partner of Eat, Drink Marketing, a marketing consulting group based outside of Boston, MA. Reach her at kelley@kelleydevaney.com.