These “Green” Shoes Will Fight Sweat Shops with Fashion – If You Give Them a Kick Start
Posted Nov 20 2012 11:20am
more to shoes than style, if the shoes are made by the new brand for women, I
Here’s why I love them, and why I hope you’ll support their new
KickStarter campaign to raise $35,000 so they can bring you a line of eco,
vegan, and woman-friendly shoes you’ll want to add to your wardrobe.
shoes are fashionable and fun. They’ve been designed by hipsters who took a
couple of years to create a collection that’s both practical and
trend-setting. Janes come in neutral shades for maximum wardrobe appeal – but
the bright, bold insoles (with arch support) will make their own snazzy
statement when you slip them off the next time you go through airport security.
They can fold up flat into a sleek carrying case if you travel a lot, or want
to keep a spare set in your purse so you have something stylish to slide into
when you can’t stand to wear your heels another second. They’ll work as well
with leggings or jeans as with skirts or capris. I can imagine wearing them
shopping, to work, to the movies, or out to dinner with family and friends.
know me. Style without substance just ain’t enough for those of us who care
about people and the planet as well as products. What sets I Know Jane apart
from other shoes is that they are both eco-friendly and empower the women who
make them. How? They’re animal-free: no leather or wool here. The upper is made
from 70% recycled cotton and 30% PET that comes from recycled plastic bottles.
The outsoles are biodegradable. Water-based glues are used in assembly to
reduce use of conventional adhesives that contain more toxic chemicals.
there’s more. Most shoes are made in sweatshops by women who could be as young
as 15 years old. These women often lack a voice to stop abuse from shop owners,
abuse that may even include torture and death.
Through its socially responsible business model, I Know
Jane seeks to raise awareness about these women and does not use exploitive
labor to assemble their shoes. In fact, I Know Jane’s shoes are made in a small, woman-owned,
unionized factory in Brazil
point: Big Green Purse advocates shifting spending to greener products and
services as a way to protect our health and the health of our world. Investing
in new products like I Know Jane shoes is a perfect example of how we can make
our money matter.