According toEnvironmental Leader,next year, Sapporo, a Japanese beer company, will start labeling its beer bottles with the amount of carbon emissions associated with production and disposal. Japan’s Economy, Trade and Industry Ministry is working on standardizing how carbon can be measured and labeled on consumer products.
In the UK, theCarbon Trust,a government-funded independent company, is developing a similar scheme, set to launch in the coming months. According totheir site,companies like Coors and Coca-Cola will add the carbon label.
So will this added transparency provide a competitive advantage? Are these figures meaningful to the consumer? And will people really track their carbon impact when they are also watching how many drinks they have consumed?
According to the Carbon Trust’s own research, reported in anIndependentarticle, 66 percent of UK consumers want to know how much carbon is associated with their consumer goods. The UK labeling program will have a one year trial period, so we will hopefully find out how accurate that statistic is.
By Stefan Deeran atThe Element Agencyin New York
According toEnvironmental Leader,next year, Sapporo, a Japanese beer company, will start labeling its beer bottles with the amount of carbon emissions associated with production and disposal. Japan’s Economy, Trade and Industry Ministry is working on standardizing how carbon can be measured and labeled on consumer products.
In the UK, theCarbon Trust,a government-funded independent company, is developing a similar scheme, set to launch in the coming months. According totheir site,companies like Coors and Coca-Cola will add the carbon label.
So will this added transparency provide a competitive advantage? Are these figures meaningful to the consumer? And will people really track their carbon impact when they are also watching how many drinks they have consumed?
According to the Carbon Trust’s own research, reported in anIndependentarticle, 66 percent of UK consumers want to know how much carbon is associated with their consumer goods. The UK labeling program will have a one year trial period, so we will hopefully find out how accurate that statistic is.
By Stefan Deeran atThe Element Agencyin New York