Swap.com Joins Green Halloween® and KIWI magazine and Declares October 9th “National Costume Swap Day”
Posted Oct 05 2010 11:47am
From my inbox: I did not write the following.
Seattle, WA - Every kid’s favorite holiday just got a little more parent- and planet-friendly with the launch of Green Halloween’s® National Costume Swap Day. A countrywide celebration scheduled to take place on October 9, 2010, National Costume Swap Day calls for Americans to go green this Halloween by organizing a local kids costume swap in their community. Kids get new-to-them costumes, and parents get to save money and the planet by recycling princess gowns, witches hats, and superhero capes from years past.
Seeking to align themselves with like-minded brands, Green Halloween has partnered with both KIWI Magazine, a magazine dedicated to raising families the natural and organic way, and Swap.com, the leading swap marketplace with nearly one million members.
“A costume swap is recycling at its most fun,” said Corey Colwell-Lipson, founder of Green Halloween. “It not only means that fewer resources are used to make new products, but also means less packaging and less waste, since costumes often are trashed as soon as Halloween is over. People will really be making a difference in their community.”
In fact, swapping the costumes of only half of the children who celebrate Halloween would reduce annual landfill waste by 6,250 tons, equivalent to the weight of 2500 midsize cars. And that doesn't even address adult costumes.
“The team at Green Halloween has spearheaded an incredible initiative that is perfectly aligned with our mission to grow the ‘swap movement’, and of course, add a little fun to one of our favorite holidays,“ said Jeff Bennett, CEO of Swap.com. “We’re excited to help build momentum across the country for this eco-friendly and cost-savvy event.”