Communicating sustainability initiatives makes some companies shine brighter than the rest.
Venerable brands such as Starbucks (SBUX), Dell (DELL) , HP (HPQ) and Timberland (TBL) are leading the way with innovative online communications tools to engage their stakeholders. Starbucks and Dell have dedicated stakeholder engagement sections with comment cards, interactive forums, voting, and a way to see which ideas or suggestions are being implemented. Starbucks’ micro site provides a great example for how to share a CSR report with your stakeholders.
HP has developed an online interactive diagram to show consumers how they have engineered every facet of their business to be more eco-friendly.
Despite ongoing feuds with their marketers, Timberland is greening its brand image by communicating their sustainability initiatives in a micro site that shares their pledge to become more eco-friendly with their stakeholders from Wall Street to Main Street.
We want to hear what you think. Tell us which companies are getting it right when it comes to using creative communications tools to talk about their sustainability initiatives.
Communicating sustainability initiatives makes some companies shine brighter than the rest.
Venerable brands such as Starbucks (SBUX), Dell (DELL) , HP (HPQ) and Timberland (TBL) are leading the way with innovative online communications tools to engage their stakeholders. Starbucks and Dell have dedicated stakeholder engagement sections with comment cards, interactive forums, voting, and a way to see which ideas or suggestions are being implemented. Starbucks’ micro site provides a great example for how to share a CSR report with your stakeholders.
HP has developed an online interactive diagram to show consumers how they have engineered every facet of their business to be more eco-friendly.
Despite ongoing feuds with their marketers, Timberland is greening its brand image by communicating their sustainability initiatives in a micro site that shares their pledge to become more eco-friendly with their stakeholders from Wall Street to Main Street.
We want to hear what you think. Tell us which companies are getting it right when it comes to using creative communications tools to talk about their sustainability initiatives.
By Grant Draper, The Element Agency