This has been a week when I've felt smart or at least pretty good at predicting how products perform in the marketplace. That happens rather less frequently than I would desire, but this week was good.
On February 15, the Toy Industry Association will gather to present their TOTY (Toy Of The Year) Awards. But first, in honor of the industry that has led the way in commercializing childhood, CCFC will present its inaugural TOADY ( T oys O ppressive A nd D estructive to Y oung Children) Award for the worst toy of the year. From thousands of toys that promote violence and/or precocious sexuality to children and push branded entertainment at the expense of children’s play, CCFC has selected five exceptional finalists. Who will win the dreaded TOADY
One of the toys in the running is the Fisher Price Smart Cycle, a toy I first wrote about when it was shown at Toy Fair in February 2007. This toy apparently so annoyed me that I featured it in a post, " Plug 'em in" in June. Guess how I feel about this little gadget?
Anyway, you can vote for what you think is the worst toy of the year here. I certainly will!
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