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Saving the Amazon Rainforest Made Easier With Brazilian Springs Water? Well, Yes and No

Posted Jul 07 2008 7:14pm

Last time, I told you about the commendable gains made in the promotion of the SIGG aluminum water bottle by It’s a wonderful product but perhaps impractical for your situation. What are your alternatives?

You may have heard about Brazilian Springs water, which claims to be the first and only eco-friendly bottled water in the world. Is that possible? It’s a question of degree. First the good news...

Brazilian Springs Water as a firm created a foundation and then partnered with Fundaçâo de Preservaçâo da Floresta Amazônica, FundAmazon for short, to protect sensitive lands which have been cleared (or are under threat of clearing) plus engage in broad reforestation along Brazil’s Atlantic coast. A portion of the revenue from the sale of the bottled water, which comes from Arkansas, is directed into the foundation to go toward saving the Amazon rainforest.

The goal is sound. The urgency is great and the need for international involvement cannot be overstated. Two thumbs up for creativity and mission!

Now, the bad news – the water is bottled in only one place yet available in many. In other words, the product must be shipped, a carbon-intensive practice. Of equal damage is the fact that the water is packaged in PET (polyethylene terephthalate) bottles, which, while recyclable, is a carbon-intense material which usually winds up in landfills.

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