Saving the Amazon Rainforest Made Easier With Brazilian Springs Water? Well, Yes and No
Posted Jul 07 2008 7:14pm
Last time, I told you about the commendable gains made in the promotion of the
SIGG aluminum water bottle by StopGlobalWarming.org It’s a wonderful product but
perhaps impractical for your situation. What are your alternatives?
You may have heard about Brazilian Springs water, which claims to be the first
and only eco-friendly bottled water in the world. Is that possible? It’s a
question of degree. First the good news...
Brazilian Springs Water as a firm created a foundation and then partnered with
Fundaçâo de Preservaçâo da Floresta Amazônica, FundAmazon for short, to protect
sensitive lands which have been cleared (or are under threat of clearing) plus
engage in broad reforestation along Brazil’s Atlantic coast. A portion of the
revenue from the sale of the bottled water, which comes from Arkansas, is
directed into the foundation to go toward saving the Amazon rainforest.
The goal is sound. The urgency is great and the need for international
involvement cannot be overstated. Two thumbs up for creativity and mission!
Now, the bad news – the water is bottled in only one place yet available in
many. In other words, the product must be shipped, a carbon-intensive practice.
Of equal damage is the fact that the water is packaged in PET (polyethylene
terephthalate) bottles, which, while recyclable, is a carbon-intense material
which usually winds up in landfills.