Welcome to the Kiwi Blog! I thought a great way to kick our blog off is to write about the LOHAS Forum. Sara (Kiwi’s editorial director) and I attended this business conference last week with all the latest in what’s happening with the LOHAS lifestyle.
LOHAS stands for Lifestyles of Health and Sustainability. This influential consumer accounts for about 16% of the U.S. population and accounts for about $200 million in annual sales of sustainable products. This consumer, according to the National Marketing Institute, is an early adopter of new products and consequently are the trendsetters in the sustainable product world. Does that sound like you?
There was lots of interesting news and exciting new products featured at the forum. I was particularly excited about Naturework’s innovation in bio-plastics. This new polymer derived from 100% renewal resources like corn is used make everything from packaging and consumer goods to fibers for clothes and furnishing. Companies already using it are: