Reverb Greens the Music Industry and Saves 67,000 Tons of CO2
Posted Feb 09 2010 9:50am
I love going to concerts, but on my way out there’s always that twinge of reality when I see a field covered with old plastic cups and see the fleets of buses out back idling before they leave for the next show. Wouldn’t it be great if somebody was figuring out how to do an environmentally friendly tour? There is: Reverb.
“We sort of think of ourselves as an Eco- SWAT Team.” -- Lauren Sullivan, Reverb Co-founder
Reverb educates and engages musicians and their fans to take action toward a more sustainable future.
“To use the musician and the artist voice to create change and to in essence reverberate out a good message of environmental stewardship and sustainability.” — L. Sullivan
What do they do? Everything. So what’s really so green about them? Go to a Reverb concert and you’ll see recycling bins for those beers you drank in the parking lot, fill your belly with organic food on biodegradable plates, get educated at their eco-village booth, and go home wearing an organic t-shirt from their merch booth. Oh, and while you’re there you’re seeing a band who arrived on vehicles powered with biodiesel, who is recycling backstage and using reusable water bottles, attended by stage crew using rechargeable batteries, aided by local non-profits to create the very fan outreach program you were part of. Then they organize carbon offsetting, too.
They’ve reduced over 67,000 tons of CO2.They’ve greened over 80 major music tours. They’ve reached over 10 million fans. Their current projects include Lilith 2010 and the IZStyle.com 2010 Winter Tour, and it’s a powerful movement that I expect you’ll see coming to a concert near you.
This past Grammy’s weekend, Reverb launched Green Music Group, which is “a large-scale, high-profile environmental coalition of musicians, industry leaders and music fans using our collective power to bring about widespread environmental change within the music industry and around the globe.” Check out this video to get a sense of what they are doing:
Reverb is the real deal- built from within the music industry, by musicians and for musicians. To learn more, check out their outstanding set of videos documenting what they do on the Reverb Video page.