The marching order has been given to go green – many industry organizations and market analysts have trumpeted that the move is underway.Gartnermade Green IT # 1 on its list of “Gartner’s Top 10 Strategic Technologies for 2008.”Don’t see every datacenter moving out the energy-hogs and moving in the “green leaders”?It could be because of the false assumption that achieving a more energy efficient datacenter also means sacrificing performance.
Part of whatAzul Systemscalls its“Green In Mind” initiativeis to prove out within our own operations that the highest performing computing can also become the greenest.And along the way we found that it helps in more than just the quality of our products – it attracts great talent to the company, streamlines operations, and makes us an overall better company.Overcoming Preconceived Ideas
In technology companies, the mindset that often develops is that performance suffers when green is the goal.Engineers are taught early on that sacrificing efficiency is often the cost of maximizing performance.
How do you break these preconceived ideas so that the desired solution of both powerful and green can be achieved? Understanding then working on primary drivers is one way to get started.There are three primary drivers that motivate Azul, and we believe most businesses, when it comes to Green IT.These are technology drivers, business needs, and corporate governance.Certainly there are additional motivations (not least being social conscience, community involvement, or political positioning), but without a compelling drive from these “bottom line” three, not much progress is made.Technology Requirements with “Green In Mind™”
IT data centers have specific needs for both compute capacity and compute performance.Today this is often accomplished through a divide and conquer approach – find a compute platform with sufficient performance, then buy enough of them to satisfy the capacity need.Key fact here is that these high performing machines are usually the least energy efficient, and by having enough of them to meet peak demand times means they lay idle (underutilized), just burning power but not doing useful work.