Hemp hats off to Patagonia today - an email from its PR man tells me that the outdoor outfitter is on the front cover of Fortune mag's green issue. The company might be a bit dowdy sometimes - I'd personally prefer to clad myself in Howies for ethical outdoorsy clothes - but its eco credentials are impeccable, from its use of organic cotton to its recent fleece recycling scheme and yesterday's annoucement of Bluesign membership.
Hemp hats off to Patagonia today - an email from its PR man tells me that the outdoor outfitter is on the front cover of Fortune mag's green issue. The company might be a bit dowdy sometimes - I'd personally prefer to clad myself in Howies for ethical outdoorsy clothes - but its eco credentials are impeccable, from its use of organic cotton to its recent fleece recycling scheme and yesterday's annoucement of Bluesign membership.
