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Organic Levis go on sale offline... but are nowhere to be found online

Posted Sep 13 2008 1:04am

Following in the footsteps of Howies, Hug, Loomstate and more, Levi's has finally got with the programme to debut its organic cotton denims. Although the eco jeans went on sale one week ago in 20 Levi's stores across the UK, I can't find the things online for the life of me. None of Levi's official stockists have them, and you're a better surfer than me if you can find their product page extolling their benefits on Levi's Euro website. All of which makes me want to exhort you to seek out the alternatives. A shame, since Levi's jeans - based on the women's 570s and men's 506s (pictured) - do look cool and green. As well as the organic cotton, the button's made from coconut shell and the finish from potato starch, mimosa flower and Marseille soap. You can buy a pair for £80; I've posted a list of stockists on the 'continued story'.

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