Americans are tightening budgets, but they're not giving up organic food. A study released by the Natural Marketing Institute and The Nielsen Company confirms that green consumers continue to buy organic, natural, or environmentally-friendly products, even at higher prices. Some organic companies aren't just holding steady, they're thriving. Ian's Natural Foods experiences 45 percent growth annually and Nature's Path Foods has already grown 30 percent this year.
-- D.W.
Sources: Brandweek , The Daily Green
-- D.W.
Sources: Brandweek , The Daily Green