New Campaign Aims to Banish Batteries From Landfills
Posted Jul 27 2010 10:58am
While it's green and easy to use rechargeable batteries, closing the loop on those worn-out power suppliers can be a challenge. That's why Call2Recycle , a free battery and cell-phone recycling program, launched MyCall2Recyle , a battery-recycling-awareness campaign that aims to educate and inspire people about how important and easy it is to dispose of batteries properly.
By placing some 30,000 depositories at stores and agencies across the U.S. and Canada, the organization hopes to divert at least 1 million pounds of rechargables from North American landfills by Oct. 1. But it's not all work and no play – the campaign includes an online video contest , the interactive Green Diva blog , and on-the-spot prize giveaways to participants at recycling-center locations. Also, on Sept. 20, MyCall2Recycle will host four big-market collection drives spanning the continent, including ones in San Diego and Atlanta.