London Fashion Week’s esthetica highlights: Anatomy
Posted Feb 25 2010 2:30pm
Anatomy’s collection for Autumn- Winter 2010 is a collection of signature tailored jackets, coats and skirts inspired by 40’s and 50’s black and white films. Jenny Butler writes.
The design label was set up in 2005 and the emphasis is on sharp shoulders and narrow waists to get the retro wartime look.
We spoke to designer Claire Macauley at her esthetica stand for London Fashion Week and she told us about the inspiration behind the collection.
She believes that a good fitted jacket will make any woman feel good. Anatomy’s clothes this season have a strong sense of heritage. The tweed fabric used is from Scottish mills. Claire lives in the countryside and feels that this has influenced her decision to use tweed.
Tweed is not being bought from Scottish mills as much as it use to be and there is an emphasis on buying British to support the small businesses. The tweed is hand weaved and they give support to the artisans, weavers, dyers and printers who make up the network that help us survive and remain unique.
Unlike other clothing lines, Anatomy doesn’t mix any other fabrics in with the tweed giving all the pieces a look of elegance and quality. The soft woollen tweed is used to create classic navy and bold check garments that are complimented with vintage buttons to pick up the detailing on the clothes.
The collars and pockets are trimmed in cotton velvet which adds to the English retro feel that Anatomy portrays.
Our highlights from the collection include the red velvet blazer and the checked jackets with matching pencil skirts. The look is classic, contemporary and sculptured.
In the winter collection, Claire was drawn towards materials that are all made in England from end of line fabrics. The fabrics come from sustainable sources such as hemp, organic cotton, wild silk and bamboo.
Anatomy allows you to shop ethically without sacrificing exciting new contemporary design – slow, cleaner fashion that is both chic and desirable, that you will treasure and wear from season to season.