For the past few years, seemingly every green website has been inundating us with the same “10 easy ways to go green” list. It is good to see that a green living consciousness is becoming more mainstream and that people are taking steps such as switching incandescent light bulbs to CFLs. But even if you change every lightbulb in your house, it may not be that significant if the electricity powering your town comes from coal.
Enter a new campaign from the Sierra Club calledLightbulbs to Leadership. It satirizes politicians that are all talk on global warming and reminds us that consumer choices matter, but political action matters more. Check out the video below:
For the past few years, seemingly every green website has been inundating us with the same “10 easy ways to go green” list. It is good to see that a green living consciousness is becoming more mainstream and that people are taking steps such as switching incandescent light bulbs to CFLs. But even if you change every lightbulb in your house, it may not be that significant if the electricity powering your town comes from coal.
Enter a new campaign from the Sierra Club calledLightbulbs to Leadership. It satirizes politicians that are all talk on global warming and reminds us that consumer choices matter, but political action matters more. Check out the video below:
http://www.youtube.com/watch?v=NWQETHkwcVo
By Stefan Deeran atThe Element Agencyin new York