Kimberly-Clark Corporation, the maker of Kleenex, Scott, and Cottenelle brand tissues and toilet paper, has revised it’s production standards in an effort to be more environmentally responsible. The manufacturer says that by the end of 2011, 40% of their North American tissue fiber will either be recycled or Forest Stewardship Council certified. This step is part of Kimberly-Clark’s larger goal of obtaining 100% of their tissue fiber products from sustainable sources.
The move came about through a relationship with Greenpeace, whereby the two will work together to promote forest conservation, responsible forest management, and the use of recycled fiber. Through this, old-growth forests and the wildlife habitat within them will be better protected.