It was on this uplifting note that the Environmental Media Awards announced their 2010 winners. Films and television shows that went out of their way to relay a green message were recognized with nominations last month, and the big winners were James Cameron's Avatarand TV's 30 Rock.
Fresh off a recent lawsuit , Avatar was touted for director Cameron's eye-catching visuals that took computer animation to a jarring new level (some would argue at the cost of a story or compelling character of any kind). The movie also took great advantage of 3D advancements . Cameron, a staunch environmental advocate, is already planning his next film, stating his desire to make a similarly themed epic within a few years .
Cameron's win comes just days after he kicked in $1 million to help defeat the oil-funded Proposition 23 in California.