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James Cameron and Avatar Look Like a Million Bucks

Posted Oct 18 2010 4:32pm

According to the U.N., humans are " destroying life on Earth.

It was on this uplifting note that the Environmental Media Awards announced their 2010 winners. Films and television shows that went out of their way to relay a green message were recognized with nominations last month, and the big winners were James Cameron's Avatar and TV's 30 Rock.

Fresh off a recent lawsuit , Avatar was touted for director Cameron's eye-catching visuals that took computer animation to a jarring new level (some would argue at the cost of a story or compelling character of any kind). The movie also took great advantage of 3D advancements . Cameron, a staunch environmental advocate, is already planning his next film, stating his desire to make a similarly themed epic within a few years .

Cameron's win comes just days after he kicked in $1 million to help defeat the oil-funded Proposition 23 in California.

--Justin Klugh

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