Obtaining a home energy upgrade is becoming increasingly affordable in California, thanks to an array of financial incentives and rebates. In fact, residents in the San Mateo County can take advantage of up to $4,000 per household, made available through the California Energy Commission's Department of Energy's State Energy Program. San Mateo County has also used nearly $110,000 from DOE's Energy Efficiency and Conservation Block Grant Program to get the word out about these rebates through local governments and non-profits. These partners are then educating and engaging specific populations at the local level, a strategy known as community-based social marketing.
With this and other outreach strategies coordinated by the Energy Upgrade San Mateo Program, the county expects to upgrade 750 homes, create 150 new jobs, and reduce home energy use by an estimated 35 billion Btu. See the Energy Blog post .