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How legitimate are enterprises (Nestlé Starbucks) to use a fair trade approach?

Posted Oct 04 2008 2:27am
'm Francois-Xavier and I'm writing a dissertation on the use of fair trade by companies in order to analyse their real commitments and the legitimacy of their approaches.

I would like to know what do you think personally about, the new engagement of Starbucks or Nestle (to name only the biggest) in favor to fair trade products, and their will to try to be more responsible?
how do you perceive these associations? Do you think it is more windows dressing than something else? If yes why if not why?

How could you explain their sudden responsible commitment? what are the motives for you? And most importantly do this commitment is legitimate?
I appreciate you taking the time to read this post.
I look forward to hearing back from you 
thank you in advance for your help.
Kindest regards

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