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Green Consumer Clout Motivates Tide to Clean Up Its Act

Posted Jan 25 2013 3:33pm

Think you can't tell a Fortune 500 company what to do?

Think again.

Tide When Women's Voices for the Earth released a report noting that Tide detergent contained chemicals that could actually be harmful to kids, millions of consumers were outraged. They were buying the Procter & Gamble (P&G) product to keep their children clean and safe. Yet according to the report, Tide actually contained the cancer-causing chemicals 1,4- dioxane at levels safety experts considered threatening.

Mom blogger and consumer activist Lori Alper sprang into action by launching a petition drive on  urging the company to ditch the dangerous compounds. 

Today - 78,000 signatures later - Tide capitulated. In response to consumer demand and a lawsuit filed in California by As You Sow , P&G agreed to phase out the carcinogens by September 2013.

Alper-462-200x300  “When I started my petition on, I knew that Procter & Gamble listened to consumer feedback, and I was hopeful we could get this dangerous chemical out of our laundry,” said Alper. “I can’t wait to see what we can do next.”

Related articles Women's Voices for the Earth Champions Healthy, Safer, Non-Toxic Cleansers for Moms and Kids
Protect Us and Our Kids from Toxic Chemicals Now!
Tell Tide to Clean Up Its Cleaning Products
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