The attempt to be simultaneously eco-minded and frugal can be frustrating, given that organic food and sustainable products tend to be more expensive than their conventional counterparts. Group coupon-buying companies (e.g., Groupon , LivingSocial ) are hugely popular now, but their deals are geared toward a mainstream audience, leaving shoppers who are concerned with the social and environmental consequences of their consumption rifling through discount offers for Botox.
Michelle Yorn and Lynn Ruolo, San Francisco yoga instructors weary of deals for cheap teeth-whitening or electrolysis, took matters into their own hands. Green Box Top , which we covered right after it launched last August, is a daily deal site that caters to the eco-conscious set, offering discounts on everything from vegetarian restaurants to eco-cleaning services. An explanation of how each vendor is aligned with Green Box Top’s mission is included with each daily deal, and a portion of every sale goes to like-minded nonprofits.
It's all been going according to plan: "We look for businesses that are interested in leaving a lighter footprint. We want to support companies that have a commitment to healthier people and a healthier planet," said Yorn. Ruolo agrees: "We see Green Box Top as a lifestyle even more than a daily deal site. I buy most of our deals and I've actually watched my life get greener as a result."
Green Box Top is up and running in San Francisco, Denver, and Eugene, with plans to expand to L.A. next.