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Gov. Health Office Caves to Pressure by Infant Formula Companies

Posted Aug 26 2008 4:31pm
By Marc Kaufman and Christopher Lee

Washington Post Staff Writers

Friday, August 31, 2007; Page A01

In an attempt to raise the nation's historically low rate of breast-feeding, federal health officials commissioned an attention-grabbing advertising campaign a few years ago to convince mothers that their babies faced real health risks if they did not breast-feed. It featured striking photos of insulin syringes and asthma inhalers topped with rubber nipples.

Plans to run these blunt ads infuriated the politically powerful infant formula industry, which hired a former chairman of the Republican National Committee and a former top regulatory official to lobby the Health and Human Services Department . Not long afterward, department political appointees toned down the campaign.

The ads ran instead with more friendly images of dandelions and cherry-topped ice cream scoops...

read more here .
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