Good Housekeeping Seal of Approval Goes Green and Helps Consumers Everywhere Fight Green Washing
Posted May 20 2009 9:29am
With billions of dollars being hurled at the concept of green jobs in the United
States and around the world, it is very easy for unscrupulous manufacturers and
their allies to attempt to convince the public that a particular product or
service is green, either good for the environment or benign when compared
against its rivals. This
type of deception is known as green washing. Needless to say, I despise it.
What’s to be done, however? After all, this blog has a monthly readership in
excess of 1,000,000 people but even that is not enough to stem the tidal wave of
green washing which crashes upon the shore of consumer households every day. The
environmental community needs allies. What constitutes a good ally, though?
The Good Housekeeping Seal of Approval is a logical fit. After all, it has
existed for roughly a century and seldom steered people wrong. Skeptics may ask
why a conventional magazine is so good a choice. For starters, the magazine has
a circulation of 25,000,000 – a huge number. Better still, though, the Santa
Barbara, Calif.-based environmental consultancy firm Brown & Wilmanns
Environmental has been tapped to develop the underlying green criteria after the
Good Housekeeping Research Institute can add the green rider to products which
it already has granted the Seal of Approval.
At first glance, this initiative may seem a bit of a stretch but I find it
fabulous. While not the ultimate solution, the greening of the Good Housekeeping
Seal of Approval is a vital step in the right direction and I am happy to
commend this fine publication to all of my readers, including you.