After pretty much every question posed (Why is the sky blue? What is Will Ferrell’s full name? What are the greenest cities?), someone responds with “I’ll google it.” Who hasn’t google themselves? Google has become our go-to for information. The search engine is used so much that it has become a verb!
So, besides being the most used search engine, Google is now hopping on the eco bandwagon. They plan to be carbon neutral by the year’s end. How do they plan on reaching this fabulous goal?
Google has devised a three step program for themselves:
1. Increasing the energy efficiency of their operations.
2. Aggressively pursuing clean and renewable sources of energy.
3. Purchasing carbon offsets for the emissions they can’t reduce directly.
Over on the eco side of the fence, we couldn’t be more happy to have them. With Google maps, email, images, video and standard search, it is great that they are going carbon neutral. For more information on Google’s goals, click here.
Now we can google all we want and with a free conscience.