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Ethical branding - can you think of a less sexy phrase?

Posted Sep 13 2008 3:51am

I'm off today in London to the Ethical Branding conference (hosted by the publishers of Ethical Corporation mag, pictured) to press the flesh with corporate folk from thegreenguy regulars such as the Fairtrade Foundation, Cafe Direct and People Tree, but also to meet people from uber corps like Dell, Toyota and Unilever. I'll be blogging the day on the extended post of this story, so just click through and keep refreshing the page. Any questions you want asked, just post 'em in the comments. I'm also giving a talk about something to do with the interwob and people buying stuff at 4pm. Tomorrow, my boss at New Consumer - Mel Young- is doing one too on the question 'can you really sell ethics and sustainability to the media?'

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