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Estethica Brings Sustainable Style to London Fashion Week

Posted Nov 04 2010 12:02pm


This year I realized a long-time dream; to attend London Fashion Week . Following directly on the heels of New York Fashion Week’ s first season at Lincoln Center (and the best ever Greenshows ye t!), I barely had time to catch my breath from the NYC festivities before I was on a plane across the pond. While there, I had the chance to meet with Livia Firth and tour her ethical boutique, Eco Ag e, and catch up with my best friend Jenn, who calls the city home.

Estethica , now in its fourth year, is London Fashion Week’s sustainable showcase , and it’s grown (like eco fashion in general) tremendously in the years since it was founded by Orsola De Castro, who I got a chance to interview. Check out the video above, wherein I interview Orsola about her line, From Somewhere , hear about the sheep behind supergorgeous knitwear by Makepiece , and check out the chic chapeau-purveyor Pachacuti .

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