Last time, I told you about the Genesis Forest Project. I continue grinning from ear to ear whenever I ponder the broad ramifications. Then, I
factor in adherence to the Climate, Community and Biodiversity Standards of ClimateStandards.org and nearly do a cartwheel. After many years of apathy
toward global warming by most members of the business community, the climate
crisis is gaining significant traction.
ClimateStandards.org is an alliance of key polluters, environmental advocates
and researchers including such big names as British Petroleum, the Nature
Conservancy and the Center for International Forestry Research (CIFOR).
Together, this alliance has created the Climate, Community and Biodiversity
Standards. An impressive set of methodologies which evaluate land-based carbon
mitigation projects in the early stages of development, the specific
requirements call for participants to:
• Identify projects that simultaneously address climate change, support local
communities and conserve biodiversity;
• Promote excellence and innovation in project design; and
• Mitigate risk for investors and increase funding opportunities for project
What a powerful combination!
Naturally, I advocate strongly for everyone to embrace energy efficiency as my
wife and I have and then purchase carbon credits for the rest. However, as our
choices among carbon credit providers grow, we now have a layer of protection
against substandard or myopic projects which sequester carbon but do little to
assist local communities, create green jobs or foment innovation in the
Even if you do not own a Hyundai Genesis, you can offset the carbon emitted by
your driving through Hyundai’s partnership with CarbonFund.org in which the
Genesis Forest Project is the recipient of the proceeds of offsets purchased.
That project adheres to the Climate, Community and Biodiversity Standards of
ClimateStandards.org making the entire project a deep, lovely hue of green.