Need an excuse to indulge in a cocktail or two during Earth Month this April? Welldrinking select bottles of Jack Daniel's Tennessee Whiskey will help put more trees on the planet. The distillery is partnering with nonprofit conservation organization American Forests to plant about 100,000 saplings with the proceeds from the sale of a collectible bottle.
According to American Foreststhe trees planted on behalf of eco-minded whiskey drinkers will sequester about 33,000 tons of CO2. Jack Daniel'swhich uses wood barrels to mature its liquorsays that tree conservation is vital to its business. "Jack Daniel's would not be the same product without these special woods that are used in the making of our whiskey," says master distiller Jeff Arnett.
While beer companies often make headlines for eco-friendly brews and organic wineries seem to be spreading like weedshard-liquor drinkers have fewer opportunities to cheer about green practices. Neverthelessthere are hopeful signs. Across the pondthere have been rumors of a water-cleaning product and a proposed biomass power plant that will use the byproducts of Scotch whiskey. StatesideJack Daniel's is already getting into recycling: Barrels and charcoal are reused and local farmers feed the spent mash to their livestock.