Dreaming of summer: Marc O’Polo’s new organic range
Posted Mar 02 2010 6:00pm
Marc O’Polo is always a favourite fashion choice come spring time. With its neutral tones, natural materials and sense of adventure- the new spring/summer range from this natural clothing label is ideal for wearing on that summer adventure or weekend away. George Walker gives a sneak peak at the new organic collection.
Marc O’Polo is a brand inspired by nature. It creates casual clothes that whisper a sense of confident, individual style. Some may find the brand’s adherence to neutral tones and classic cuts a little ’samey’, but Marc O’Polo clothing attracts a wide variety of fans who are after staple wardrobe pieces that are well made and fashionable.
The new spring/summer collection sees Marc O’Polo experiment with new shapes and a more youthful look that might attract those of you who have previously overlooked the label. Marc O’Polo tell us the new collection helps you release that ‘inner tomboy’, with inspiration coming from the Little House on the Prairie and ‘the girl next door’. In reality, this means very wearable, casual pieces that play upon the current trend for nude and natural tones.
Jump suits with a safari edge, ultra-feminine tea dresses and garments that hit the current trend of all things blue are the main staples of this new collection. Some of the pieces can be worn from the beach to the boardroom, with just a quick change of jacket or shoes. For us, the truly standout piece from the collection is the khaki jumpsuit (right). This is a garment that often strikes fear in the heart of women, but Marc O’Polo have managed to design a flattering, summery and eye-catching version of the jumpsuit that is more ‘chilled coastal dweller’ than Eighties power dresser.
Marc O’Polo’s concept of the ‘Modern Organic Product’ is brought to the fore with this new range. All items use organic materials whenever possible to avoid environmentally damaging production techniques. Not only this, Marc O’Polo aims to use renewable energy sources such as solar panels to cover nearly 70% or all energy consumption. Marc O’Polo said: “From the very beginning, Marc O’Polo has had a strong connection to naturalness and natural materials. All company activities prominently feature the pronounced goal of long-term value creation.”
The ‘Modern Organic Product’ collection will also include some pieces in the men’s range, meaning you can pack up your suitcase with a range of organic fashion goodies for a romantic summer jaunt. See the more of the range in our pop-out gallery below or visit the Marc O’Polo online shop .