Dear GM: Stop the PR machine, be part of the solution!
Posted Sep 13 2008 11:53pm
GM plans humorous 'Dear Oil' ad is the title of the story I found on CNN Business section. GM, assuming that the public is not aware there is a oil pricing (and dare I say supply ) problem is launching a new commercial that plays off the 'ol Dear John letter.
According to CNN, the narrator of the ad, to premier June 22nd on NBC, reads, "We've had this great relationship for many years. We think we will both be a lot happier and healthier if we see less of each other." This ad blitz signifies GM's newfound committment to moving beyond the 100% oil-dependent car line to alternatives in the face of unprecedented oil and gas price increases over the past year. GM, we are all fairly intelligent, we don't need the PR fluff, use your vast resources and be part of the solution.
To that end, here is my Dear John letter, for the rest of us who had to put up with GM's (and its automaking brethren) cheap oil frenzy over the past several years:
Thanks for finally figuring out that people aren't going to buy a car that gets 13 miles a gallon and takes $100 to fill (Hummer);
Thanks for all the years of fighting fuel economy standards;
Thanks for all the good times where 15 foot giant SUV's ruled the road;
Thanks for killing the electric car (EV1);
Thanks for helping to dismantle the urban streetcar system;
Thanks for saturating the auto market with inefficient monstrosities that never touched an offroad trail and have little practical value, especially today;
We'll all look back at the SUV as a bit of irony, a bit of craziness and hopefully a lesson or two learned;
Maybe, just maybe, you can stop the PR machine and reinvest that money to get your best and brightest working on a new generation of vehicles that are efficient and practical. We know you can do it, were behind you GM.